The Mill End Hotel does not collect any personal information from visitors to its website other than information that is knowingly and voluntarily given. Anonymous information is collected, such as the number of visitors to the website in a given period, but it is purely statistical and cannot be used to identify an individual user. Cookies are not used to collect any other information from visitors to the website.


Information Collected

We look to collect only relevant data and only hold data that contacts have given permission for. Personal Information includes contact details as well as all Special Category Data (eg. booking details, dietary requirements, birthdays, anniversaries). Under section 22 of the PECR we do from time to time reserve the right to market news and offers from The Mill End Hotel to existing customers of the hotel, unless you elect not to receive such information by informing us in writing or unsubscribing from. Contacts who do not open or respond to such correspondence will, after 4 years, be removed from the contact list. New contacts will only receive newsletter information if they have opted in at the point of data collection or by completing this link or any of the other links sent on booking confirmations or emails directly from the hotel.


Booking Systems

All data is safely stored and encrypted in our Property Management System and only trained personnel have access to this information. Our internal policy forbids sharing data in anyway deemed to be unsafe or at risk.


Payment information & Retention of Data

Your payment information is encrypted into a compliant database whereby the information cannot be seen or retrieved once saved. All card details are destroyed upon check out and paper copies of card transactions are stored in a safe and destroyed after 5 years. All personal information is destroyed after 5 years unless you have opted into our marketing correspondence during that time.


Rights of Inspection

Any customer is entitled to request an SAR (Subject Access Request) to discover what data is being stored and used for them personally by the company. This request must be made in writing to the Privacy Officer alongside proof of identity (copy of driving license or passport) and will be responded to within 48 days of the request being received. You have the right to demand erasure of all the information (subject to safeguarding acts) which must be made in writing to the Privacy Officer.


Right of Erasure

Any contact has the right to demand erasure of all the information (subject to safeguarding acts) which must be made to the Privacy Officer at The Mill End Hotel, Chagford, Devon, TQ13 8JN. This will be completed within 30 days of the request being received.


Third Party Disclosure

Your personal information is very important and we will not disclose or sell your details to any other organisations.


Data Security

The Mill End Hotel takes appropriate measures to safeguard the information it holds from unauthorised access or improper use. Our database is stored in a secure, password protected location. Only users authorised by The Mill End Hotel have access to this data.


Data Breaches

If The Mill End Hotel discovers a Data Breach within the company, the response will be to inform the relevant Data Protection Organisation within 72 hours of discovering the breach.

The Mill End Hotel will also have the obligation, in certain circumstances, to notify data subjects directly if the data breach is likely to result in high risk to their personal data.


Integrity of Data

The Mill End Hotel takes all reasonable measures to ensure that the information it holds is accurate. In particular it uses reliable collection methods and destroys or converts to an anonymous form any out-of-date data. Individuals may request details of all personal information held by The Mill End Hotel so as to contest inaccurate or incomplete data, verify the information and have it corrected it as appropriate.


Cookie Policy

The Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet. It started as an EU Directive that was adopted by all EU countries in May 2011. Each country then updated its own laws to comply. In the UK this meant an update to the Privacy and Electronic Communications Regulations.


What is a Cookie?

“Cookies” are tiny, harmless text files sent to your computer or mobile when you visit a website. Most websites use cookies, and in our case we use them to understand where visitors are coming from and how they use our website in order for us to constantly improve the website experience. We don’t use cookies to track individuals or store sensitive information such as your name, address or credit card details. We may use a number of different cookies on this site including session and other third party cookies.


How we use cookies on this site

Session cookies are designed to assist navigation and to help with form completion on our site. These cookies expire when the users browser is closed and are non invasive. We may use persistent cookies on this site. A persistent cookie enables us to track specific information and is generally for record keeping purposes. Persistent cookies remain on your hard drive for an extended period of time. You can remove persistent cookies via your browser’s ‘clear cookies’ function. See if you would like further information with relation to blocking cookies on your web browser.

In most cases, we will drop cookies as soon as you visit our site. You can set your browser to refuse cookies, in which case, you won’t receive any of the cookies.


Analytics Cookies

We use an analytics company (Google Analytics) on this website so that we can gain certain information to aid us in the marketing of this site. The analytics company drops cookies via our website and collects non-personally identifiable information about you. We can then access the analytical information and study the traffic that has come to our site. This helps us get a better understanding of how users access and use our site, so that we can help improve our site design and improve the users experience as our website evolves and grows.

Google stores the information collected by the cookie on its servers in the United States. We have no control over what third parties do with their cookies and related information. Google may transfer this information to other third parties where required to do so by law, or where such third parties process the information on Google’s behalf. By using the website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

If you would like to learn about how to reject or delete cookies by Google, please read the information on Google’s web site.


Third Party Cookies

Third parties (such as online reservations systems, Google and social media websites) that feature on this website may also use cookies to ensure their features and processes work properly. Please note we are not responsible for cookie usage on these websites and features.



Drops several session and tracking cookies in order to understand your usage of their service. Cookies include: TASSK, TASession, SRT, ServerPool, PMC, TART, TATravelInfo, CM, TAUD, TAUnique.

By agreeing to the terms of this cookie policy, you consent to the cookies referenced above being dropped onto your machine.


The Booking Button

This cookie is set by the Booking Button to help with the booking enquiry process. It includes: user_token, _thebookingbutton_session, an identifier for the Mill End Hotel, and several Google Analytics cookies for third party use including _ga, _gid, _gat_UA-21042563-1, __gat_smT.

Drops session cookies to help with its service: ASP.NET_SessionId, IbdataQuery.


Social Network Cookies


This cookie is set by Facebook. It allows a visitor to “Like” pages from our website to their Facebook page. You can read more information relating to Facebook’s usage of cookies and their Privacy Policy by following the link.

Google +

This cookie is set by Google. It allows a visitor to +1 pages from our website on their Google + page. Visit the following link to see the Google Privacy Policy and learn how to set your Google Ad Preferences.


Cookies are used by Twitter in managing the Twitter content display on this site such as Tweet, Follow and Mention buttons. They expire at the end of the session. Read more about Twitter’s Privacy Policy.


Google cookies are all typically written to the browser upon the loading of Google Maps, Street View and YouTube videos.

Cookie Listing
Cookie Origin(s) Purpose
PHPSESSID, ckon1805, SJECT1805, JCS_INENREF, JCS_INENTIM, _wpss_h_, _wpss_p_ This type of cookie is what’s called a “session” cookie, and keeps track of temporary information to help the site function well from a user experience standpoint. The session cookie is destroyed at the end of your visit.
_twitter_sess Twitter does not currently provide information on the use of specific cookies.
eu_cn Twitter does not currently provide information on the use of specific cookies.
__utma, Used by Google Analytics
__utmb, Used by Google Analytics
__utmc, Used by Google Analytics
__utmz, Used by Google Analytics
__utmt, Used by Google Analytics
test_cookie, IDE Used by the DoubleClick advertising platform and for remarketing.
JSESSIONID Possibly a data analytics cookie used by BookaTable.
_gid,, Twitter This cookie name is asssociated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.
_gat,, Twitter This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate – limiting the collection of data on high traffic sites. It expires after 10 minutes.
_ga,, Twitter This cookie name is asssociated with Google Universal Analytics – which is a significant update to Google’s more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.
_AVESTA_ENVIRONMENT This cookie is used to support mailing list subscriptions.
_pinterest_referrer, _auth, csrftoken, _pinterest_sess, us_open_umbrella_board, us_open_umbrella_pin, us_open_umbrella_kip, c_dpr, c_vh, c_vw, sessionFunnelEventLogged, bei, cm_sub, G_ENABLED_IDPS These cookies are used to support sharing button functionality.
VISITOR_INFO1_LIVE, YSC, PREF, GPS, CONSENT, GAPS, These cookies are used to support video content delivery.
What to do if you do not consent to us using cookies?
If you do not consent to us using cookies you can restrict or delete them from your browser. To help you change your browsers cookie preferences we have collated some instructions for the most popular browsers. Details of how to change your privacy preferences.
Please note if cookies are disabled the online browsing experience may be limited.

Path to Compliance
The information on this page is part of the action we are currently taking as we work towards higher levels of compliance. It is our policy to continually improve our privacy levels and will post updates on this page.

If you’d like to learn more about cookies and the Privacy and Electronic Communications Regulations here are some useful links:

The Information Commissioner’s Office

This privacy policy was last updated on 10 February 2022.